Thursday, 04 May, 2023

Why has Vice not found the right support from advertisers?

Shauna Lewis

Media investors cited brand safety concerns and a lack of USP.

GroupM forms commerce unit under Nexus performance hub

Jessica Heygate

Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.

This underwear doubles as a screen to encourage sex while streaming

Ad Nut

An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.

Avoiding greenwashing doesn't mean you should start greenhushing

Anisha Vikram Shah

Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.

How Bud Light’s abandonment of the trans community could influence Pride

Bailey Calfee

In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.