Campaign Asia

May 03, 2023

was-that-toothpaste-on-the-met-gala-carpet-heres-how-colgate-responded

Was that toothpaste on the Met Gala carpet? Here’s how Colgate responded

Diana Bradley

The toothpaste brand joked that it didn’t expect to “be the carpet."

alphabets-x-hires-impossible-foods-alum-jessica-appelgren-as-it-builds-out-marco

Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team

Diana Bradley

X works to invent and launch breakthrough technologies and businesses to solve major problems.

ikea-writes-a-new-chapter-in-singapore-with-a-colossal-pencil

Ikea writes a new chapter in Singapore with a colossal pencil

Staff Reporters

A 'sharp' move because a really long time calls for a really long pencil.

how-is-adland-helping-staff-on-their-fertility-journey

How is adland helping staff on their fertility journey?

Imogen Watson

Industry leaders in UK reveal how they’re supporting employees with life-changing benefits.

brand-purpose-driving-business-growth-through-societal-impact-in-asia

Brand purpose: Driving business growth through societal impact in Asia

Hans Lopez-Vito

Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, Japan, Thailand, Philippines, and India.

Editor's Picks

valerie-madon-joins-mccann-worldgroup-as-sea-chief-creative

Valerie Madon joins McCann Worldgroup as SEA chief creative

Robert Sawatzky

Madon, who has held lead creative posts at VMLY&R, Havas and Meta, starts in the newly-created role mid-May.

eugene-lee-promoted-to-mcdonalds-international-cmo

Eugene Lee promoted to McDonald’s International CMO

Nikita Mishra

Effective immediately, under the new role, Lee will oversee the international developmental licensed (IDL) market segment in all global regions outside of the US.

agency-report-card-2022-omd

Agency Report Card 2022: OMD

Staff Reporters

OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.

Events

Women Leading Change Awards 2023

Jun 6, 2023

Asia-Pacific

MediaWorks 2023

May 23 - 26, 2023

Bangkok

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