Tuesday, 02 May, 2023

Martin Sorrell's bonus drops after MediaMonks owner misses targets

Daniel Farey-Jones

S4 Capital pays out lower bonuses after top execs fall short on integration, profit and diversity.

‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash

Chris Daniels

Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.

Uber moves beyond cars to ride with three-wheelers in latest India campaign

Campaign India Team

FCB India creates real-life-inspired films to showcase Uber's auto and motorbike ride services and the indomitable spirit of Indians to face and overcome odds.

'Creativity is still very much people-driven' — how is PR using AI?

Elizabeth Wiredu

With AI tools causing a stir across the sector, how are PR and comms agencies deploying AI tech on a day-to-day basis?

5 reasons Bed Bath is headed to the great beyond—and one opportunity that could still save it

Lisa Lacy

Its efforts to become an ‘omni-always’ retailer have so far fallen short.