Friday, 28 April, 2023

Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness

Robert Sawatzky

CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.

Amazon Q1 results beat estimates with growth from advertising business

Staff Reporters

Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.

Snap revenue falls 7% in Q1

Jessica Heygate

The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.

BBDO Greater China CCO set to exit the agency

Staff Reporters

Creative leadership is set for a reshuffle at the shop as CCO Leong Wai Foong departs at the end of the month, Arthur Tsang, of BBDO China steps in.

Creative Minds: Meet 'Vickypedia', the Leo Burnett copywriter with a passion for trivia

Staff Reporters

Largely an introvert with spikes of passion, it takes Cate Blanchett movies, special causes, or campaign ideas for Vickknesh Raj to burst out of his shell.

Newsmakers in the world of marcomms: Weekly recap

Appointments at BBDO China, Tourism Fiji, SCMP, Havas Media, DDB, Leo Burnett, Mindshare, Initiative, and more in our regular column of people move and account wins.