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Friday, 28 April, 2023

WPP delivers 2.9% organic growth in ‘positive start’ to year

WPP delivers 2.9% organic growth in ‘positive start’ to year

Daniel Farey-Jones

Holding group says it remains on track for 3-5% growth over 2023.

WPP: AI will be 'fundamental' to our business

WPP: AI will be 'fundamental' to our business

John Harrington

WPP has said AI will be "fundamental" to its business and the group is "excited by its transformational potential".

IPG underperforms vs other groups with 0.2% fall in organic revenues

IPG underperforms vs other groups with 0.2% fall in organic revenues

Ben Bold

UK agencies outperformed US operations.

Pepsi takes on gender stereotypes with Samantha Ruth Prabhu

Pepsi takes on gender stereotypes with Samantha Ruth Prabhu

Campaign India Team

The campaign will be spread across TV, digital, outdoor and social media.

Oatly created a F*ck Oatly website. Here’s why

Oatly created a F*ck Oatly website. Here’s why

Ewan Larkin

For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.

 
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Editor's Picks

Creative Minds: Meet 'Vickypedia', the Leo Burnett copywriter with a passion for trivia

Creative Minds: Meet 'Vickypedia', the Leo Burnett copywriter with a passion for trivia

Staff Reporters

Largely an introvert with spikes of passion, it takes Cate Blanchett movies, special causes, or campaign ideas for Vickknesh Raj to burst out of his shell.

 
Metaverse mane makeover: L’Oréal shows the future of fashion

Metaverse mane makeover: L’Oréal shows the future of fashion

Nikita Mishra

Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.

 
APAC marketers have low confidence in digital ROI measurement

APAC marketers have low confidence in digital ROI measurement

Staff Reporters

TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report

 
 

Events

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Campaign360 2023 Singapore

May 16 - 17, 2023

Raffles Avenue, The Ritz-Carlton, Millenia Singapore

 
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MediaWorks 2023

May 23 - 26, 2023

Bangkok

 
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