AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.
As travelers return to the skies, Cathay is celebrating with a campaign called ‘Let’s Get Moving ;P,’ which gives a gentle wink to Hong Kongers’ unique quirk of keepsaking. From slippers to pens, it’
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Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
