2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the ...
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Billings in the region went up 19% from a year earlier.
This week's roundup of people moves and business wins includes news from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more.
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The Distillery creative had a foolproof apocalypse escape plan that involved seeking refuge in a tiny French armageddon village. A beer and a buddy may have foiled it.
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
Puma has been working with the agency for parts of its offline business prior to this.
Media investors cited brand safety concerns and a lack of USP.
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
Or is this newish metric just another shiny object?
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
With a cluttered ecosystem fighting for consumers’ attention, smart home devices may be an effective way to engage with audiences with a better understanding of needs and behaviours at home, says UM's APAC strategy director.
Madon, who has held lead creative posts at VMLY&R, Havas and Meta, starts in the newly-created role mid-May.
Effective immediately, under the new role, Lee will oversee the international developmental licensed (IDL) market segment in all global regions outside of the US.
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.
OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.
Mamma Mia! Leggo’s and Wunderman Thompson stir up a saucy food controversy in a new campaign that’s got Ad Nut’s tail twitching in excitement.
A 'sharp' move because a really long time calls for a really long pencil.
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.
Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.
As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.
The best global content from Campaign's unrivaled editorial network in eight key markets.
Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.
A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
MediaWorks returns as an in-person training programme on 23-26 May in Bangkok, Thailand
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
EssenceMediacom Australia’s Jeremy McNamara gives a candid account of what it means to be gay in the media industry, with some advice for young LGBTQI+ staff who may have just begun their careers in the marketing communications business.
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.